The global learning and development community is set to converge in Lagos this November for a groundbreaking event: the first International Training Transfer Effectiveness Conference (ITTEC 2025). Scheduled for November 13–14, 2025, at the prestigious Lagos Oriental Hotel, with a virtual attendance option, ITTEC 2025 is poised to redefine how organizations think about learning, behavior change, and performance improvement.
While many training programs focus heavily on delivering content, true learning doesn’t end at the classroom door. Drawing from Psychologist Albert Bandura’s Social Learning Theory, ITTEC 2025 highlights a crucial message: for training to be effective, it must stick, scale, and most importantly, translate into real-world behavior.
“Most training fails not because of poor content, but because of poor transfer,” say organizers from Mbryan Consulting Group, the lead hosts of ITTEC 2025. “Employees often leave training sessions with knowledge—but without a clear path to apply what they’ve learned.”
Bandura’s theory reveals the mechanics of how people actually learn:
Attention – People must notice the behavior.
Retention – They must remember it.
Reproduction – They must be able to replicate it.
Motivation – They must want to replicate it.
Without role models, peer support, and cultural reinforcement, even the best training programs fall short.
Making Learning Stick: The Role of Social Learning
ITTEC 2025 will explore five key strategies for boosting training transfer through social learning: ✅ Leveraging internal role models and training champions
✅ Facilitating peer-to-peer learning
✅ Using live demonstrations to model new skills
✅ Building a culture of continuous sharing
✅ Empowering managers to lead by example
Speakers and facilitators from across the globe will unpack proven methodologies, case studies, and practical tools that help organizations shift from learning events to learning cultures.
Whether you’re an HR leader, L&D professional, organizational psychologist, coach, or corporate trainer, ITTEC 2025 is your opportunity to be part of Africa’s most critical dialogue on workforce transformation.
📍 Venue: Lagos Oriental Hotel, Lagos, Nigeria
🗓️ Dates: November 13–14, 2025
🌐 Virtual attendance also available
🎟️ Register now: https://itteconference.com/registration.php
📢 Sponsor or exhibit: www.itteconference.com
📩 Enquiries: conference@mbryanconsultinggroup.com
Let’s stop training for the sake of training. Let’s make it transformational.